IT WAS AS SIMPLE AS A DREAM, THE BIRTH OF BELES BUBU.

There were days when I wanted to quit but just when the thought crossed my mind. I would receive an email message or a comment from a parent saying what we're doing is helping their kids.

KAMPALA, Uganda — Measuring the impact formal education has within a classroom setting, traditionally this is how we have always known it to be, and it's necessary, and most importantly, it still works. However,

we're now seeing a

significant increase in resources that will fall under the umbrella of "Informal Education."

"Bele Bubu, where children enjoy learning."

Referring to the way children learn outside of the classroom. For example, Bele Bubu students have a formal education during class hours by attending school. Outside of school, Bele Bubu offers after-school programs like clubs or team musicals that help them learn other skills – this is a kind of informal education.

Beles Bubu Staff and Kids

Beles Bubu, platform infuses a series of nursery rhymes and kids' song with lyrics. They are founded to make quality children's content accessible and available for Habeshans worldwide. Belles Bubu aims to help make learning a fun and enjoyable experience by using; 3D/2D animations of friendly characters, educating traditional lyrics, and toe-tapping music. Kids laugh, dance, sing and play along with our videos. Additional to, learning letters, numbers, animal songs, traditional folk tales, and much more. Parents will see the value in their videos and how helpful it is to teach their kids their roots and traditions.

Kisanet Tedros | Owner & Founder of Bele Bubu

Kisanet Tedros, the owner and founder of Beles Bubu, before starting her business, would translate movies to Tigrigna (Eritrean Language) for almost ten years. Never hand any experiences producing any video content, she quickly realized that was the next milestone she needed to conquer. Once my daughter turned two years old, Kisanet said, I decided to start my dream project. While depleting my life saving, I struggle and go through hardship. There were many times I had to go out work two or three jobs to support the business. By the grace of God, my brother Biniam Tedros is my rock and the backbone of Beles Bubu. No money and having to turn my two-bedroom house into an office. My brother and his lovely wife Ebtsam Tedros worked long hours hard on videos and songs. My brother is one of the most remarkable persons to dedicate himself to seeing my dream come to fruition.

Kisanet Tedros & Biniam Tedros

Having the internal resources as a family to strengthen the collaborative effort is vital, especially when the target is children, not to mention the agility in convincing their parents that your skillset of products is safe, infuses professionalism, and a trusted sources kids need today.

After stumbling upon Coffea Memoirs Magazine's pre-launch commercial campaign, Kisanet humbly introduces herself, expressing an interest in our platform. Personally speaking, like anyone else in my shoes, I am always excited about any form of positive feedback. With no understanding of who she is, what she does, or what she can bring to the table. Her soft meet and greet were all that mattered. We engaged a few times briefly, enough to understand the bigger picture she never led a conversation with. Clueless, through my research, I found that I am talking to a genius. A businesswoman, innovator, visionary, strategist, producer aspiring, media mogul, and a daughter's mother is the inspiration behind Beles Bubu's name. Naming her business and platforms of 15,000 subscribers after her daughter MELAT FILIMON aka Bubu is definitive and purposeful in setting the tone for the appropriate mission statement. Kisanet noted her life goals, a plan she will instill in her daughter and enlighten a new empowering generation of kids to come.

Melat Filimon (Kisanet Daughter)

"Due to the lack of media content in Tigrigna. I knew I had to create and provide what was missing for my kid and other Eritrean children. Whenever it was time for my daughter to start listening to kids' songs and watching videos, the only media products assessable were that of the English version."

FOOD FOR THOUGHT

CASE STUDY

Do we understand the importance of child development through communication and language exercises? In research, I learned a clinical perspective a child grows and develops rapidly in their first five years across the four main areas of development. These areas are motor (physical), communication and language, cognitive, and social and emotional.

In non-specialist terms, a child is equivalent to a sponge and will reciprocate if not the same

definitely two times more than what they eat (meaning what they learn). So, it's fair to say that if we as parents don't feed our children the needful, our children will lack fine motor skill development and reflect cognitive development. This can be challenging for many of us, who were products of an environment where parents did not understand this importance. Not to say that our parents did anything wrong or lack thereof. I am simply saying that there is a minimum of resources and a transmittal effect. So, to implement this, for starters, here are some suggestions for how to encourage this development: Answer when your baby makes sounds. This will help them learn to use language.

• Read to your baby. This will help them develop and understand language and sounds.

• Help develop your toddler’s language by talking with them and adding words.

• Please encourage your child to tell you their name and age.

• Teach your child simple songs like "cultural childhood rhymes".."

• Help your child develop good language skills by speaking in complete sentences and using "grown-up" words. Help your child to use the correct words and phrases.

In conjunction with this level of child development, I like to emphasize family support and how significant it is in a child's life. This is the first teaching; Kisnet was exposed to informal education as a little girl. She chooses the direction of creating music and videos to help children of the community with child development and communication. Make sure that she involves her daughter in many musicals and video production, so as she gets older, she will see her contribution and importance.

Kisanet dreamt of seeing unforgettable memories. She believes this will unite all our children globally, making sure children from other black cultures gain awareness and interest in the Eritrean black heritage.

I had to ask Kisanet to take me down memory lane, having this passion for seeing that children get all the nutrients through informal education. I needed to know where do all this stems from. Kisanet said to me in Tigrigna,

"Yehwat mis zifakeru, xelai yebariru."

A motto she and her sibling live by even still today, it means, "when brothers and sisters stick together, they can overthrow any of their enemies." Crediting her mother, my mom always taught my siblings and me a fundamental lesson: to be the best of friends with each other. She would share my fondest memories, old stories as a young girl in the village. She would be making all kinds of traditional things as we all sat around her, listening closely to all these great stories. The joy, her youthfulness, would fill our lives. Her storytelling made me fall in love with reading books and having an imagination. My Hero, if I can be half as good as her. I would give anything to my daughter what all my mom gave unto me; I am so grateful for her.

Tedros Kahsai (Dad) & Teberih Afeworki (Mom)

My father, I would describe him as the battery on my back. Like my mother, he, too, would tell us stories. As I stated before, the difference between the two, mom would share stories of her childhood memories. On the other hand, my dad would make up stories on the futuristic fly. Every level empowers me to be an invincible being. Putting ideas in myself and my sibling's head, above all, we felt nothing was impossible. Soon my father arrived home from work. It was showtime, and we were his doves with unclipped wings. I can hear him now saying to me, Kisun (a nickname my father called me) I know you will buy a ship and a plane. You and your siblings will come together, meet in your big house and aboard your private plane and travel the world. His words were everything, magical, and I believed him.

Observing from afar, I am sure some reading this may say this sounds typical, and yes, many of our parents influence us to be imaginable. Yes, you're right, but let me remind you that what you do with the informal education skillset sets you apart from the rest. The honor of giving and contributing to the unknown requires a particular drive, love for children, and a solid family upbringing.

A Mothers Joy | Love Mommie

As a parent, Kisanet, rightfully so, could've stopped at her daughter and kept the early teachings of her parents to herself. Instead, she saw the impact on a larger scale, the pride of her early teachings. She wanted to take on the responsibility as the "Informal education ambassador." After ten years of research, perfecting the craft of literary education for kids, lack of financial resources, being a single parent, and starting an online platform attracting 15,000 subscribers with content(s) over a million views of her own will. I say she understood the assignment and her calling.

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